Brand Launch
Studio North Launch
Location
Portland, Oregon
Season
March 2025
Scale
200 guests
Overview
A furniture studio's first collection, launched in their own workshop — sawdust swept, machines lit, product where the lumber usually sits.
When a furniture studio launches its first collection, the worst thing you can do is rent a white-box gallery. We launched it where the work happens.
We cleared the shop floor, lit the machines like sculpture, and staged the collection on the same racks that usually hold rough lumber. Dinner was served off one of their own 14-foot slab tables.
Two hundred guests, press included, left understanding exactly what the brand makes and why. Orders opened that night.
